BC Fashion Week is pleased to announce the ongoing production and upcoming release of two projects aimed at promoting the innovations and trends in sport and outerwear in Western Canada. “Project SNO” and “Project SUN” are multi-media windows into the new dimension of lifestyle fashion originating from the most innovative street, snow, yoga and surf brands. The hottest brands are showing up in both the sports as well as on the street, or slopes, making their own style statement.

“One of the biggest characteristics of the West Coast is lifestyle. Some of the very important and well-known designers in Western Canada are on the lips of consumers all over the world,” said Vladimir Markovich, Executive Creative Director BC Fashion Week. “The west coast is the mother land for some of the most established and world renowned designers in sport and recreation wear. Vancouver has a number of designers and firms that bring the international spotlight on innovations in active wear fashions. Local designers are producing lines for the fashion conscious consumer – those who follow runway trends and incorporates them in active outdoor wear,”

“The last number of years have seen a lot of changes in design of outdoor wear. We cannot be ignorant towards new trends that are developing in this emerging sub-culture, which is rapidly moving towards mainstream acceptance,” stated Debra Walker, Executive Director BC Fashion Week. “They are rapidly becoming strong contributors to the economic contribution of the Canadian apparel sector.”

For the upcoming season, Project SNO 2006 will be delivered through collaborations with partners such as Ecstatic Designs, Shelter Productions Vancouver and Mount Seymour. The project commences with filming on location on Mount Seymour during February 23rd, 24th and 25th, 2006.

“In the beautiful surroundings of Mount Seymour, the crew will be capturing the buzz around winter fashion style and reporting on the trends,” continued Markovich. “Over the 5 days of BC Fashion Week Fall/Winter 2006, audiences will be exposed to exclusive footage from Project SNO, each day revealing a different element of the project,” he said.

Project SNO 2006 will also host a website with an overview of the project, including photography and extra features from the location shooting, as well as being featured in a multi-page editorial within the official program guide for BC Fashion Week.

An offsite fashion show included in the schedule during BC Fashion Week Fall/Winter 2006, presenting the diversity and trendsetting nature of snowboard and ski wear available in Vancouver, will be open to the public. On Thursday, April 6th, a winter outerwear fashion show will be hosted by Ayden Gallery, showcasing what will be hot on the slopes for Fall/Winter 2006.

“Project SNO 2006” allows the viewer the opportunity to come along for the ride and thoroughly explore the world of fashion on the slopes,” enthused Chrystale Thompson, Creative Director for Ecstatic Designs. “This project takes the audience on an exciting journey to some of Canada’s trendiest winter fashions and style,” she said.

Project SUN is the second phase of the showcases and will be presented during BC Fashion Week Spring/Summer 2007, focusing on trendy active wear for Spring/Summer sports. Further details about this event will be announced during in the upcoming months.


About British Columbia Fashion Week
BC Fashion Week (BCFW) is a high profile event aimed at establishing Vancouver as an emerging fashion centre and a true partner in the global fashion world, along with centres such as Milan, Paris, London, New York, Toronto, Los Angeles, Hong Kong, Montreal and Sydney. As a major international event, BC Fashion Week attracts people from around the world to celebrate innovative Canadian talent, bringing together individuals and organizations that play vital roles in the fashion industry.

For further information on BC Fashion Week, please contact Media Relations at press@bcfashionweek.com or +1.604.688.8741. For further information on Project SNO 2006 contact Chrystale Thompson at chrystale@ecstaticdesigns.com