It’s past 7, do you know where your mom is?
She’s on Facebook, a new survey from Tickled Media Pte. Ltd.’s web site revealed.
“Even afterhours, the Filipino mom is still online, with 49 percent of them even more active on social media past 7 p.m.,” the Singaporean publishing firm’s report said.
The survey of over 2,700 moms across six Asian countries revealed mothers in the Philippines lead in use of Facebook Messenger (88 percent). Thai mothers followed (86 percent) and Singapore at 68 percent of respondents surveyed said.
Held for the second year, the Asianparent Asian Digital Mom Survey paints the picture of a highly connected, modernized Filipino mom.
Out of the six countries surveyed—the Philippines, Singapore, Thailand, Indonesia, Malaysia and India—the Filipino mom leads the digital pack and is noted to be the most active on Facebook groups, forums and online communities, the survey report said.
“An astounding 22 percent of these active mommies even admit to interacting on these online communities multiple times per day. This comes as no surprise, as 63 percent of Filipino moms spend one to six hours on the Internet for work, and engagement seems almost second nature.”
At least once a week, 70 percent said they interact more online.
The survey also reveals that Filipino women increase their use of the Internet once they become mothers.
“When I was pregnant, definitely no more TV, but more Internet,” the company quoted Mica Cordero-Siquijor, 31, mom of two, toddler and newborn, as having said. “I was reading up so much on babies, parenting and breastfeeding every chance I was online. Getting myself educated through the Internet has made me do more informed choices as a mom.”
After becoming a mother, Filipino moms admit that the faster, more accessible digital media is more aligned with their busy lifestyle, according to the survey report. “Because the Filipino mom’s days are packed and her schedule full, she’s able to both gather information and find some me-time when she is online.”
Figures show that upon becoming a moms, 30 percent decreased their television consumption, 47 percent lessened their magazine me-time, and 54 percent broke their broadsheet habit, according to the survey results.
“With the ability to filter, specify and choose the information she needs through digital platforms, Internet search increases exponentially for 75 percent of new moms,” the report said.
“Overall, the Filipino mom is online and that’s where you need to talk to her to affect her wants, her household and her life.”
Filipino mothers also opt for screen time over face time.
“Because the Filipino mom’s day is often booked with appointments and family engagements, she hardly has time to meet up with other moms to discuss the tales and travails of motherhood.”
The survey revealed only 12 percent have the luxury of bonding face-to-face with other moms. The rest, or a substantial 77 percent of Filipino moms, interact with other moms online through various communities and social platforms.”