Team Canada's goal has its eye on the prize -- to win the first-ever Puig Women's America's Cup and the UniCredit Youth America's Cup regattas in Barcelona in October. Team Canada will be part of a fleet of 12 teams vying to qualify for the Match Race Final.

The Puig Cup will be the first women’s competition in the America's Cup, the world's oldest international sporting trophy dating back to 1851.

Team Canada consists of two distinct squads: the Women's team and the Youth team. Isabella Bertold leads the Women's team, composed of a crew of four led by, competed during the America's Cup Final series this month. Andrew Wood is the Youth Team Lead, which also has a four-person crew that competed last month.

The Concord Pacific Racing Women’s team will race in the state-of-the-art AC40 boat, which uses the latest foil and sail technology to reach speeds of up to 100 km/h. The women’s events use the smaller AC40s, which are a standard design and fully battery powered.

The "It's Time" campaign is an initiative to inspire future female athletes competing in a traditionally male-dominated sport. The campaign highlights Team Canada's women's team’s determination to sailing under the banner of Concord Pacific Racing. Concord contributes over $2 million dollars annually into the communities they develop in through family oriented events and charities, including the Concord Pacific Dragon Boat Festival.

"It's about time women were on this stage," said Isabella Bertold, Principal of Concord Pacific Racing, in a statement. "This campaign is about shining a spotlight on the incredible female athletes in our team and providing young girls with role models. If you can see it, you can be it, and we want to show aspiring female athletes that they too can compete at the highest level."

“When I first found out that there might be a women’s America’s Cup, I instantly knew that we had to find a way to have Canada be there,” Bertold told the Toronto Star. “For me, this is beyond just going and racing in a sailboat race; it’s a big stepping stone for women in sport.”

According to Canadian Women & Sport 2023 report, two out of three Canadians are women's sports fans -- with Gen Z and millennials making up the majority. About 85% of fans watch women's sports on TV or online. The campaign is now live on HYPERLINK "https://c212.net/c/link/?t=0&l=en&o=4269462-1&h=1948954500&u=https%3A%2F... YouTube" \t "_blank" YouTube and Instagram,

Corporate partners for this campaign are Concord Green Energy, RBC, TELUS, and Dilawri are using their customer networks to raise further awareness about the “It’s Time” campaign. They recognize the increased appetite for women's sports in Canada, particularly among younger generations who are passionate about gender equity and diversity in sport.

"The opportunities for women in sailing, and sport more broadly, are expanding, and this is just the beginning. We're proud to be supporting Concord Pacific Racing and shining a spotlight on the incredible talent of these female athletes," said Terry Hui, President and CEO of Concord Pacific Developments, in a statement.

Fans across Canada can watch the Puig Women's America's Cup live on TELUS Optik TV, TSN, the official America's Cup website, and YouTube. For more information on how to tune in, visit America's Cup Viewing.

Fans can share their stories and support for women’s sport through the "It's Time" campaign by using the hashtag #ItsTime. Follow all the action from Concord Pacific Racing on Instagram or via the team website.