Internet daters beware — witty e-mails don’t lead to love.

Too many people, particularly women, who go online in search of relationships fall for a clever line, says Queensland University of Technology relationships psychologist Matthew Bambling.

They quickly form emotional attachments to unsuitable people they have not even met in real life. When they do meet, reality can fall far short of expectations.

Women are particularly at risk of disappointment.

"It’s easy to forget what it is about other people that really attracts us," Bambling said.

"If you’ve got 300 people wanting to know you, the one who makes you laugh the most, the one who’s the cleverest and wittiest in their response, often makes the connection.

"It doesn’t mean they are the right person by any stretch of the imagination. It just means they’ve got some great opening lines on an e-mail."

Bambling said he interviewed more than 100 internet daters and hoped to carry out a large-scale Australian-based survey in the future.

In the meantime, he cautioned people to look before they leap into cyber dating.

"It’s kind of like walking into a supermarket and you are surrounded by all these pictures of people."

People who posted their biographies on dating sites often sought to present themselves in a flattering, even deceptive light.

"We just basically create a fantasy about what that person might be like.

"But sometimes when people actually meet, I’ve had quite a few people say to me, ‘A little voice in my head said I didn’t think this is what they would actually be like.’

"But because they had already made an emotional investment in the person they started going out anyway and it’s ended disastrously, of course."

Bambling said daters should meet sooner rather than later to avoid a build-up of expectations and emotional investment.