In the tribal heartland of the central Indian state of Madhya Pradesh, Cupid strikes in an unusual way - single boys and girls elope to find their life partners.

This centuries-old tradition among the Bhils, one of the country’s oldest tribes, kicks off every spring with the bhagoria melas, or fairs of elopement.

Single men and women descend upon the dusty and parched district of Jhabua in spring to attend a number of such fairs which begin during Holi, the Hindu festival of colours.

The men, wearing turbans and jewellery with cummerbunds, go all out to woo the girls in their colourful skirts, blouses and scarves.

With drum beats and flute tunes filling the air, they scout for prospective partners.

When they find one, they go around dancing, singing and being together on the fairs’ rickety merry-go-rounds.

Nobody knows for sure when this custom of ritual courtship and elopement began in a district where tribals make up 85 percent of the population.

Some say it began when the fathers of the brides started demanding expensive dowries from prospective grooms.

Those in love were forced to elope as a protest - and the fairs gave them the perfect opportunity.

In Bhil society, the boy and his family still have to pay a dowry to the girl’s family.

Bhils also have the custom of the groom’s family sending a choli, or a native blouse and arrow, to the bride’s father.

If the girl’s parents retain the blouse and send back the arrow to the boy’s house, it means they approve of the union.

Bhils are among the poorest people in India and under 20 percent of them can read or write. Arranged marriages are common in India.