If a picture says a thousand words, a video can easily surpass a million.
That ability to compress language without sacrificing richness of content makes video the first choice of consumers for sharing information.
Companies today regularly utilise video to communicate with their customers, whether through online sites like Youtube and Vimeo, or through their websites.
Equally as important, though often overlooked, is how more and more companies are turning to video to facilitate internal communication.
Internal company processes are conveniently archived through video for staff to share with one another and for managers to share with new employees.
These new staff members often face a steep learning curve when catching up with their workmates.
Internal videos cut down on HR costs a company bears when bringing new people on board.
Based in Burnaby, Direct Impact Video has over 20 years of experience in the video, multimedia and event production field.
Prior to launching Direct Impact Media in 2006, company President & Managing Producer, Bruce Hitchen worked at Telus for two decades.
Direct Impact Media specialises in conceptualizing, writing, and producing video projects that communicate a company’s message to an external as well as internal audience.
Videos are prepared in both web and TV resolution quality, giving clients the option of using both mediums to reach viewers.