Amazon.com, the world's largest online retailer headquartered in Seattle (USA), has removed women’s leggings carrying images of various Hindu gods and goddesses from its website within 24 hours after Hindus protested.
Rajan Zed, who spearheaded the protest, in a statement in Nevada, thanked Amazon.com for understanding the concerns of the Hindu community, which thought images of Hindu gods and goddesses on leggings were highly inappropriate.
Eleven pairs of leggings priced at $48-52 each carried images of Ganesha, Shiva, Brahma, Vishnu, Muruga, Bajrang Bali, Rama, Radha-Krishna, Kali.
Zed, who is President of Universal Society of Hinduism, suggested Amazon.com and other corporations send senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.
There are about three million Hindus in USA.