Chinese model shows off a Bentley at an auto show.

When wanting to arrive in style, China’s millionaires like nothing better than a chauffeur driven Rolls Royce, but if they are getting behind the wheel themselves it is the Bentley that will enjoy a day out of the garage.

That’s according to the Hurun Report’s 2006 Best of The Best awards, a survey of brands preferred by the Chinese mainland’s growing army of US dollar millionaires.

Covering categories ranging from Best Yacht to Best TV Chat show, 600 Mainland Chinese entrepreneurs worth 10 million yuan (C$1.4million) or more were interviewed for the awards.

What’s the point behind this survey of the super rich in a country where the average wage is less than US$200 (C$232) per month?

"It’s inspirational," says Hurun’s Mica Quinn.

"China has changed a lot and being conspicuously wealthy is no longer frowned upon as it has been in the past.

"If you ask young people today what they want to be in the future they will tell you they want to be rich.

"Because of the way China’s economy is growing, today’s white collar workers could be tomorrow’s millionaires or billionaires luxury brands know they need exposure to people at all levels."

Beijing’s rich favoured the US as a travel destination, while Shanghai’s elite opted for Europe and France.

As well as being a celebration of luxury, the survey also provided information for the companies involved.